Looking at the other side


One of the building blocks of propaganda is repetition.

You can take a simple idea and just repeat it again and again using different media, from multiple information sources. Over time, the target audience stop questioning the validity of such idea and accept it as an axiom.

In a world of infinite feeds and ever shrinking content, you don't need a nuanced argument to convince a population, just keep repeating the same simplistic idea, again and again. Success is almost guaranteed in the end.

If you think you are smart enough to pinpoint the propaganda you have been fed since childhood, think twice.


Mattias Desmet is a Belgian academic I discovered during the beginning of the pandemic, he's one of the scientists I've been following closely ever since. His explanation about the process of mass formation matches, frightening accurately, what I've observed around me for the last 2+ years. This week, I started reading his book titled: “The psychology of totalitarianism”.