D007: Attention is the currency of the Internet.

When you want to sell something, you can buy attention from the Big Tech platforms.

Attention is the currency of the Internet, and it is not even that expensive.

I know that because my brother and his wife run a side business. They buy ads from some of those companies (ehem ... Facebook ... ehem), and sells occur almost automagically. It amazes me how effective, efficient and targeted it is.

Sadly, many “users” of those platforms believe they are the users. No, the ad buyers are the actual users, the rest are the product. More specifically, their attention is being sold there, for peanuts.

So, since I don't have anything to sell, I'm not interested in buying eyeballs. But if I would need to draw attention to something I have to offer (something even as abstract as ideas), I'm not fully convinced buying attention this way is the best strategy in the long run.

#Daily #Technology